Final Logo Work Options

Here are the four choices that I am now deciding between. I began with the all rectangular one, but the more I looked at it, the harsher it seemed to feel. I then moved onto the three rounded ones. These came from the ideas of how streets connect, where the streets become rounded in intersections. I went a little further with the top left one and formed cul-de-sacs in the counter spaces of the letter forms. Too much?

The colors are yet to come, but I want to get the form decided on first. Color options will be warmly welcomed!

This logo is based off of a city grid, mimicking the streets and intersections that City Repair work so hard to bring together. I am very much drawn towards the black and white logo, but I don't know if that is because I have been staring at that the longest. I am still playing with colors, this was just a way for me to see it in another light. More logo play and color options to come!

Further Logo Work

Logo Beginnings

swipe file

DESIGN BRIEF

services
City Repair inspires the communities and individuals of Portland, Oregon to transform the places they live in a creative, artistic, and ecological way to bring neiborhoods together. They call this placemaking.
mission
They strive to reclaim urban spaces to create community-oriented places, to plant seeds for greater neighborhood communication, and to empower our communities and nurture our local culture. natural building, permaculture, and public art
history
City Repair began in Portland, Oregon with the idea that localization is a necessary foundation of sustainability. They host and/or partner with several events during the year, and work in neighborhoods across the city.
niche/industry sector
Community betterment and involement.
target audience
Their main audience is local Portlanders who volunteer their time and have pride in the communities of which they play an active roll. There is no specific income level, gender, age range or occupation for this audience. They must only want to better their surrounding communities and be willing to put time into their local projects.